Puff has a huge fan-base and is adored as a superhero by Deaf and hearing kids alike. Puff is a lovely and colourful character who talks about differences, diversity and acceptance. Through the lens of intersectionality, Puff teaches kids what it means to be Deaf in a positive light with lessons in deafness, sign language, culture and Deaf identity. Puff was originally created by Deaf writer Salla Fagerström in 2013 for Teatteri Totti in Finland, but with the COVID-19 pandemic, it was adapted into “I Am Puff” series for online dissemination with the support of CCA Digital Originals.